The values, philosophy and culture of an organization should be reflected in all your communications, be they internal or external in nature. Each corporate document, however small, is part of the driver of these values, so it is essential to maintain message coherence and consistency at all times, without ever losing sight of the strategic objectives. That is proper brand management.
Even when applying a comprehensive set of brand guidelines, there is a chance they will be misused- either by internal staff, contractors or designers. And an incorrect interpretation or simply a misapplication of the rules often leads to misuse. Our brand solutions methods have been specifically designed to protect your corporate identity.